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OpenAI launches self-serve ChatGPT Ads Manager beta

aipreviewengineer
feature announcement

OpenAI has released a beta version of its Ads Manager for ChatGPT, introducing self-serve capabilities, cost-per-click (CPC) bidding, and improved measurement tools. This expansion aims to provide advertisers with more control while upholding user privacy. The new system is designed to keep user conversations distinct from advertising interactions.

  • →Launch of self-serve ChatGPT Ads Manager beta
  • →Introduction of CPC bidding for ads
  • →Enhanced measurement and privacy tools
Features (3) ›
  • Launch of self-serve ChatGPT Ads Manager beta

    OpenAI has introduced a beta version of its Ads Manager for ChatGPT, allowing for self-serve advertising campaigns. This feature provides advertisers with direct access to manage their ad placements within ChatGPT.

  • Introduction of CPC bidding for ads

    The new Ads Manager supports cost-per-click (CPC) bidding, enabling advertisers to control their spending based on ad clicks. This pricing model offers flexibility for campaign budgeting and performance.

  • Enhanced measurement and privacy tools

    The platform now includes enhanced measurement tools to track ad performance and effectiveness. Notably, these tools are built with privacy protection in mind, ensuring user conversations remain separate from advertising data.

Read the original announcement →

https://openai.com/index/new-ways-to-buy-chatgpt-ads

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