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AWS Partner Central adds lead enrichment and prospecting

awsgaengineer
feature announcement

AWS Partner Central now offers lead enrichment and prospecting features for AWS Partners. This allows partners to enrich leads with AWS-generated insights and receive recommendations for program eligibility. The capability is available to all ACE-eligible AWS Partners through the console or API, with the API currently in the US East (N. Virginia) Region.

  • →Lead enrichment and prospecting capabilities added to AWS Partner Central
  • →Propensity-to-buy signals and program eligibility recommendations provided
  • →Availability and access details for the new feature
Features (1) ›
  • Lead enrichment and prospecting capabilities added to AWS Partner Central

    AWS Partner Central now includes lead enrichment and prospecting, allowing partners to enhance AWS- or partner-sourced leads with AWS-generated propensity insights. Partners can access these features via the AWS Partner Central console or programmatically through its API.

Enhancements (1) ›
  • Propensity-to-buy signals and program eligibility recommendations provided

    For each enriched lead, partners receive signals indicating likelihood to purchase through AWS Marketplace and alignment with solution categories. The feature also provides recommendations for eligibility for programs like Partner Greenfield Program (PGP), Pioneer Credits, and Partner-Led Sales Motion.

Notes (1) ›
  • Availability and access details for the new feature

    Lead enrichment and prospecting is available to all APN Customer Engagements (ACE) eligible AWS Partners. Programmatic access via the AWS Partner Central API is currently available in the US East (N. Virginia) Region.

Read the original announcement →

https://aws.amazon.com/about-aws/whats-new/2026/06/lead-enrichment-and-prospecting

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